- Our Commitment
We value the trust that you place in us. We are committed to protecting your privacy and will take all reasonable precautions to protect your personal data from misuse and keeping it secure by complying with all applicable data protection laws and regulations. This Privacy Policy aims to help you understand what personal data we collect, how we use and protect your data, and provide you with information on your rights and choices.
- What Types of Personal Data We Collect
The types of personal data we collect may include but not limited to:
(a) your title, name, gender, telephone number, email address, home, mailing, billing, delivery address or other contact information, your day and month of birth, your payment or credit card information, username and password, and other personal data you voluntarily provide to us; and
(b) IP address, real-time geographic location data, browser settings, browsing records, referring websites, and other internet log on information of your computer, mobile, or other electronic/communication devices.
- How We Collect Personal Data
We may obtain personal information about you in a number of ways, such as:
(a) when you shop at our online or physical stores;
(b) when you participate in our events or promotions;
(c) when you apply for or use our membership card or participate in any of our loyalty or promotion programs;
(d) when you register an account with us;
(e) when you participate in any surveys or marketing campaigns;
(f) when you login to visit our websites, use our mobile applications or view any of our social media pages;
(g) when you use the wifi service at our stores or events;
(h) when you contact us whether in person, by phone, by email or via any social media platforms, to make enquires or provide information;
(i) when verifying your identity; and
(j) when you subscribe to our marketing or promotional materials.
You are not required to provide the personal information that we request, but we may not be able to provide you with our products, services or benefits or you may not be able to login to our platforms or use certain features without such information.
You have the right to request access to the personal information we have about you, and to request us to make correction of, update or delete the information. If you live in the EU, you have certain additional rights to your personal information. Please refer to “Your Rights as a Data Subject” in paragraph 11 below.
- Purposes of Collection
Your personal data may be used for one or more of the following purposes (“Purposes”):
(a) communicating with you;
(b) verifying your identity and any accounts you have with us;
(c) administering any loyalty or other marketing, promotional or corporate programs that we are involved in, including providing you with the benefits that you are entitled;
(d) processing your orders for products and services you place with us (such as maintaining your shopping cart, attending to billing, payments, refunds and delivery arrangements);
(e) handling and responding to your inquiries, suggestions or complaints;
(f) conducting customer surveys or organizing events for customers;
(g) providing you with customer service;
(h) conducting analysis to help us better understand our customers and to improve our services and products;
(i) customising the information displayed on our shopping websites/apps and social networking/media platforms to create better customers experience;
(j) designing targeted promotional offers;
(k) conducting advertising activities, including targeted advertising;
(l) conducting direct marketing activities;
(m) fulfilling our obligation to maintain records of processing activities;
(n) meeting legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies or for the purpose of obtaining legal advice; and
(o) any other purposes directly related to any of the above purposes.
We only collect personal data we actually need for or directly related to our specific Purposes. If we intend to use the personal information for purposes other than the above, we will seek your consent prior to using your personal data.
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